Brandon Croke

Questions from Educators on Web 2.0

It’s been a few weeks since I gave my presentation at the Marketing Educator’s conference. During my talk and shortly after I was presented with a bunch of great questions from the teachers who were there. The questions were so good I certainly didn’t profess to have the answers. These are all big questions that [...]

Michigan Marketing Educator’s Presentation 2010

Last week I had the honor of giving a keynote talk to the MME conference in Mount Pleasant Michigan. The event brought together over a 100 High-school and Collegiate marketers educators for a two days of idea sharing and workshops. The conference theme was “Pay it Forward” which fit quite well with my talk on [...]

What will the future of education look like?

Check out Salman Kahn in the YouTube video below. He is a former hedge fund analyst turned non-profit educator who has created thousands of educational lectures for the world to see. From calculus to complex financial derivatives this is just another example of how the digital world will continue to disrupt institutions that have long [...]

Attention Marketers

The world has changed. “The car isn’t a faster horse, and the e-mail isn’t a more efficient fax” – Seth Godin Do you find yourself trying to play the new game of “social media” with the old rules of marketing? If so you are setting yourself and your brand up for failure. There is a [...]

What GDP Doesn’t Count

In this TED Talk Chip Conley shares some priceless business advice from his years of experience running a hotel chain. Although I recommend you watching the video, I will try to summarize some of his main points here. 1. What gets counted gets fixed 2. The things that are most important to humans can’t be [...]

What should I be when I grow up?

What should I be when I grow up must be the biggest myth we fool our children with. Sure there’s Santa, the Boogie Man and the Tooth Fairy, but those are mostly harmless. The biggest myth is the most harmful. It leaves students with unrealistic expectations and doesn’t help them focus on what truly matters. I [...]

The "Unspoken" Cause of Failure

This post is the first in a series of Monday book summaries. I’ve been fortunate to read a lot of great books in my life. Every Monday I will be putting out summaries, takeaways, and critiques of today’s top business books. Last Tuesday I promised this on Twitter… “I’m not going to finish another book [...]

Why do A students have C filled lives?

In school conforming gets you an A. In life, conforming gets you lots of C’s. How could that be? Let me explain… In school you receive A’s for doing exactly what the teacher says. You’re rewarded for fitting in, following directions and not making a ruckus in class. Do these things and you’ll receive an [...]

10 Twitter Tips for Sales Centre Candidates

This post is for all the great people in The Ralph and Luci Schey Sales Centre at Ohio University. The Sales Centre was one of my favorite things I did at college. The group is filled with really bright, motivated students, many of them who are my good friends. It’s ranked the #2 sales program [...]

Confessing my Love…

…for Twitter. Sounds pretty stupid huh? Maybe even downright pathetic, but sometimes you have to put yourself out there. Contrary to popular belief, Twitter isn’t about what you are doing, it’s about what you are learning. A place to spread ideas. If you follow the right people, you can use it as a customized news [...]