Digital Culture | Brandon Croke

Companies today must BE, not Seem

Before the internet, sounding impressive was more important than being impressive. Today, with consumers having a voice it is much harder for mediocre or false promises to spread. The shift companies today must make is not only of marketing dollars (from traditional mediums to digital mediums), but of their entire marketing mindset. More $ = [...]

4 Things College Presidents Should Know about Social Media

Last week my friend Mallory Wood caught my attention when she shared an article by Michael Stoner asking for feedback from the higher ed community on what a college president should know about social media. After seeing the post (an important topic in my opinion) I started writing a lengthy comment below, but I didn’t [...]

Alone Together – Book Excerpt and Review

I’ve just started a new read that I can’t put down. I can’t think of a better way to prime myself for one of the worlds largest gathering of web, technology and emerging media conferences (SXSW Interactive) than to read a book on how these new technologies are changing us as people. Sherry Turkle is [...]

Facebook Page Statistics: Seeking Truth in Numbers

Back in 2009 Sysmos did an analysis of over 600,000 Facebook Fan Pages and I had some old thoughts I jotted down that I never got to publish until today. Although the numbers may be a bit old, the principles behind their findings are timeless. So many social media gurus love to tweet new research and statistics that [...]

Where is the Talent Headed?

Yesterday I saw a post on Facebook from Paul Roetzer that really got me thinking. The excerpt below flashed through my news feed and for a minute I had an “a-hah” moment: “The new sort of competition is all about charisma. It’s about gathering talent in one spot. . . . This concentration of talent then attracts more [...]

The Secret to Success in Social Media

There truly is a secret to how to be successful in social media. Want to know what it is? The secret is seldom talked about. Yet, everyday there are thousands of people talking about social media ROI, social media monitoring, social media policies etc. You can find hundreds of lists of the top 10 brands on [...]

Attention Marketers

The world has changed. “The car isn’t a faster horse, and the e-mail isn’t a more efficient fax” – Seth Godin Do you find yourself trying to play the new game of “social media” with the old rules of marketing? If so you are setting yourself and your brand up for failure. There is a [...]

Too Many Social Tools!

After meeting so many great people at SXSW, its time to now stay connected and send a few follow up messages… With the handful of business cards I have I now go through deciding to add people on: Facebook, Linked In, Twitter, E-mail Contacts, Foursquare, Gowalla, Google Buzz, subscribe to their blog, find their Delicious [...]

StickyBits at SXSW

I just got back from SXSW in Austin Texas, if you don’t know what it is please do yourself a favor and check it out. Anyways while I was there I saw this awesome new company/concept called Sticky Bits. It is an Iphone application where you can scan barcodes and attach comments, files, etc. onto ANY [...]