Leadership | Brandon Croke

Companies today must BE, not Seem

Before the internet, sounding impressive was more important than being impressive. Today, with consumers having a voice it is much harder for mediocre or false promises to spread. The shift companies today must make is not only of marketing dollars (from traditional mediums to digital mediums), but of their entire marketing mindset. More $ = [...]

4 Things College Presidents Should Know about Social Media

Last week my friend Mallory Wood caught my attention when she shared an article by Michael Stoner asking for feedback from the higher ed community on what a college president should know about social media. After seeing the post (an important topic in my opinion) I started writing a lengthy comment below, but I didn’t [...]

Where is the Talent Headed?

Yesterday I saw a post on Facebook from Paul Roetzer that really got me thinking. The excerpt below flashed through my news feed and for a minute I had an “a-hah” moment: “The new sort of competition is all about charisma. It’s about gathering talent in one spot. . . . This concentration of talent then attracts more [...]

What will the future of education look like?

Check out Salman Kahn in the YouTube video below. He is a former hedge fund analyst turned non-profit educator who has created thousands of educational lectures for the world to see. From calculus to complex financial derivatives this is just another example of how the digital world will continue to disrupt institutions that have long [...]

What GDP Doesn’t Count

In this TED Talk Chip Conley shares some priceless business advice from his years of experience running a hotel chain. Although I recommend you watching the video, I will try to summarize some of his main points here. 1. What gets counted gets fixed 2. The things that are most important to humans can’t be [...]

What should I be when I grow up?

What should I be when I grow up must be the biggest myth we fool our children with. Sure there’s Santa, the Boogie Man and the Tooth Fairy, but those are mostly harmless. The biggest myth is the most harmful. It leaves students with unrealistic expectations and doesn’t help them focus on what truly matters. I [...]

The "Unspoken" Cause of Failure

This post is the first in a series of Monday book summaries. I’ve been fortunate to read a lot of great books in my life. Every Monday I will be putting out summaries, takeaways, and critiques of today’s top business books. Last Tuesday I promised this on Twitter… “I’m not going to finish another book [...]