Marketing | Brandon Croke

What's Easy

It’s easier to write a mass e-mail than to write an individualized message. It’s easier to walk by your co-worker in the morning and not say hi. It’s easier to do nothing, rather than something. Most people like to do what’s easy. That’s why its so valuable to do something that’s not. Tweet

Why do A students have C filled lives?

In school conforming gets you an A. In life, conforming gets you lots of C’s. How could that be? Let me explain… In school you receive A’s for doing exactly what the teacher says. You’re rewarded for fitting in, following directions and not making a ruckus in class. Do these things and you’ll receive an [...]

10 Twitter Tips for Sales Centre Candidates

This post is for all the great people in The Ralph and Luci Schey Sales Centre at Ohio University. The Sales Centre was one of my favorite things I did at college. The group is filled with really bright, motivated students, many of them who are my good friends. It’s ranked the #2 sales program [...]

Confessing my Love…

…for Twitter. Sounds pretty stupid huh? Maybe even downright pathetic, but sometimes you have to put yourself out there. Contrary to popular belief, Twitter isn’t about what you are doing, it’s about what you are learning. A place to spread ideas. If you follow the right people, you can use it as a customized news [...]

Social Media Breakfast Toledo

Last week I had the honor of being a panelist for Social Media Breakfast Toledo’s event: How to get a Job Using Social Media. I was really impressed with the meeting of the minds that took place at Thread Information Design. Special thanks to the founders of Social Media Breakfast Toledo: Patrick Giammarco, Kevin Cesarz, and Mike [...]

Whats Issue 1 in Ohio? video explains

Do you like jobs? Are you from Ohio? Join me, the entrepreneurship, venture capital and technology community of Ohio in support of the 3rd Frontier Program. 50% of the U.S.’s venture capital comes from California. Investment money they have used to develop companies like Google and places like “the Silicon Valley”. We need some investment [...]

On the iPad: Why Steve Jobs doesn’t have a clue

and neither do you. Nobody knows. The future of the I-pad and its repercussions have been described all over. Recently I read about it in Newsweek (it made the cover), as well as half a dozen blog articles that I can’t quite find the links to anymore. The bottom line is that Steve Jobs is [...]

ChatRoulette Meets Directory Assistance

I had an idea the other day I thought I would share. When you have a problem often you’ll turn to Google or Twitter to ask, “how can I edit the font color on my blog” (for example). What if there was a service where people who have simple how to questions could call a [...]

Food, Hunger, Passion

Its 12:30 and I’ve been modifying my blog for a few hours now. After receiving an e-mail from a restaurant (who I will not name) it reminded me, “hey, I haven’t eaten today” Now this post isn’t about telepathic e-mail marketing, my point is that I often find myself not eating when I am doing [...]

Too Many Social Tools!

After meeting so many great people at SXSW, its time to now stay connected and send a few follow up messages… With the handful of business cards I have I now go through deciding to add people on: Facebook, Linked In, Twitter, E-mail Contacts, Foursquare, Gowalla, Google Buzz, subscribe to their blog, find their Delicious [...]