Social Media | Brandon Croke

4 Things College Presidents Should Know about Social Media

Last week my friend Mallory Wood caught my attention when she shared an article by Michael Stoner asking for feedback from the higher ed community on what a college president should know about social media. After seeing the post (an important topic in my opinion) I started writing a lengthy comment below, but I didn’t [...]

Facebook Page Statistics: Seeking Truth in Numbers

Back in 2009 Sysmos did an analysis of over 600,000 Facebook Fan Pages and I had some old thoughts I jotted down that I never got to publish until today. Although the numbers may be a bit old, the principles behind their findings are timeless. So many social media gurus love to tweet new research and statistics that [...]

What’s the future career path for social media consultants?

Extinction This may sound odd coming from a “social media consultant” of sorts, but after spending the past few years working with companies on social media I’ve noticed a pattern that doesn’t look good for your resident Twitter guru. What’s the main reason social media consultants will become extinct? Gen Y. Just in the past [...]

The Secret to Success in Social Media

There truly is a secret to how to be successful in social media. Want to know what it is? The secret is seldom talked about. Yet, everyday there are thousands of people talking about social media ROI, social media monitoring, social media policies etc. You can find hundreds of lists of the top 10 brands on [...]

Michigan Marketing Educator’s Presentation 2010

Last week I had the honor of giving a keynote talk to the MME conference in Mount Pleasant Michigan. The event brought together over a 100 High-school and Collegiate marketers educators for a two days of idea sharing and workshops. The conference theme was “Pay it Forward” which fit quite well with my talk on [...]

Ever Wonder Why I Show Up in Your Facebook News Feed?

If you just saw this message on Facebook, you’re probably not alone in wondering. “Why does this guy (or girl) always show up in my Facebook News Feed?” How come I never see anything from my friend from second grade, but the girl I friended last week keeps showing up? If you’re curious, stick around. [...]

10 Twitter Tips for Sales Centre Candidates

This post is for all the great people in The Ralph and Luci Schey Sales Centre at Ohio University. The Sales Centre was one of my favorite things I did at college. The group is filled with really bright, motivated students, many of them who are my good friends. It’s ranked the #2 sales program [...]

Social Media Breakfast Toledo

Last week I had the honor of being a panelist for Social Media Breakfast Toledo’s event: How to get a Job Using Social Media. I was really impressed with the meeting of the minds that took place at Thread Information Design. Special thanks to the founders of Social Media Breakfast Toledo: Patrick Giammarco, Kevin Cesarz, and Mike [...]

ChatRoulette Meets Directory Assistance

I had an idea the other day I thought I would share. When you have a problem often you’ll turn to Google or Twitter to ask, “how can I edit the font color on my blog” (for example). What if there was a service where people who have simple how to questions could call a [...]