Podium Education scales to first thousand customers and $12 in venture funding
4,000 students
results at a glance
$12 mil
funding
MEet Podium Education
The world’s largest online bootcamp provider bringing Silicon Valley skills to campus.
Podium needed a go to market strategy to message, promote and sell their online courses to college students.
3-Month Growth Strategy Accelerator at a Glance
- Marketing Message Segmentation
- Content Strategy Development
- Email Marketing
- Lead Generation
- Paid Advertising + Acquisition
- Analytics and CRM Integrations
HOW IT WORKS
MONTH 1
STRATEGy AND technical SETUP
Customer Investigation - uncover your audiences inner motivation so you can generate leads and engagement with every marketing message
Target Market Definition - go beyond demographics and create a behavioral profile of your audience to reach them across social media channels such as Facebook, Instagram, LinkedIn, and Snapchat
Competitive Landscape - understand your competitor’s advertising, SEO, and lead generation strategy to provide insights on how to craft our stand-out spotlight in the market
Metrics and Analytics Setup - set a foundation - equip your team with insight on each step a buyer must go through as they move through your purchase funnel funnel
SEO Analysis - receive a free search engine optimization analysis and quick-win recommendations to maximize your reach on Google
MONTH 2
MESSAGING, ads, AND CONTENT STRATEGY
Content Strategy - develop copy and content that converts your ideal audience into eager buyers while lowering your cost per lead and cost per acquisition
Messaging Matrix - turn customer core pain points into compassionate messaging that meets your audience where they are, and moves them to the next stage of the funnel
Maximizing Channel Flow - measure and test all customer acquisition channels from organic, paid search, social ads, email, and content building
Paid Advertising - begin generating traffic, leads, and sales with any channel your audience is on across social media, search, and mobile platforms
Funnel Metrics - analyze the profitability of every marketing channel by tying marketing activities back to traffic, leads and sales through your own performance marketing dashboard
MONTH 3
LEAD GENERATION AND revenue OPTIMIZATION
Google AdWords - capture customers who are actively looking to buy products and services like yours while we inform your SEO strategy
Social Media Advertising - convert the customers who are ‘most likely to buy’ through a series of behavioral based ads that have the highest ROI (return on investment) and ROAS (return on ad spend)
Lead Generation Campaigns - craft content that converts by utilizing our unique methodology by framing your unique value proposition for a customer that makes them want to buy
CRM Integration - connect all of your systems including your website, offers, landing pages, and ad campaigns to measure where sales are coming from across every channel
Funnel Optimization - receive weekly optimization reports and opportunities to maximize your leads and sales with on-going marketing work targeted at the most profitable parts of your funnel
Let’s Discuss a Project
Here’s how we start the process.
Schedule a discovery call so we can understand your unique business situation, competitive landscape and growth potential.
Receive a free analysis of your website, ad channels and future revenue projections based on your marketing ROI.
Create an agreement and we’ll get to work with you and your team.
Testimonials
“There’s no marketer I know that has Brandon’s level of empathy when it comes to our customers and brand messaging”
After 2 years of development, we were ready to launch Podium into the world and knew Brandon’s experience would be the final puzzle piece we needed for our company. He developed our marketing strategy including messaging, promotion channels, and worked with our team to land our first 100 students.
Since proving our new model, we have been able to scale to dozens of universities and reach over 1,000 students making us one of the largest tech skills training boot camps in the world.
Even after our initial success of launching, we saw our conversions begin to slip because we cut some of the marketing channels because of bandwidth reasons as we scaled.
Our conversion rates were never as high as they were when working directly with Brandon and the numbers show his content and the intention he puts behind marketing messages can change the game for your business.”
— Brooks Morgan, CEO of Podium Education
“As someone who is pretty skeptical of marketing, Brandon’s ability to come up with catchy marketing copy and develop campaigns was really impressive.”
We decided to work with Brandon on our paid advertising and content strategy after bootstrapping our business for the first few years. Within the first week, he was able to immediately double our conversions for one of our most important funnels and within the first 3-months our social ads made up 25% of our revenue.
The paid marketing activities most months gave us a 10x ROAS and for the first time we filled our class sizes to capacity which allowed us to hire more people and offer another program.
His copy and approach was what we needed to guide our growth strategy, especially for our audience, extremely well-educated software engineers.”
— Dan Kloss, CEO of Outco Inc.
"Brandon has served as my CMO off and on for the past 8 years. His marketing strategy launched my corporate yoga business until it grow so large it was acquired.
Brandon has always gone above and beyond, from growing my initial flow of leads so large to re-branding my business after the pandemic blew up our in-person offerings. We lost 90% of our business in 2020, but Brandon instantly had a strategy to pivot which grew our business 150% in under 6 months.
Not only is he exceptional at what he does, but he shows the stats to prove it. What makes Brandon truly exceptional is multi-faceted though.
Investing in his services pales in comparison to the growth and revenue he creates, but during our time together, he considered my business goals and what would increase my job and life satisfaction too. I got it all.
Working with him has been priceless."
— Kim Sin, Founder of Om Office Yoga.
